I’m often asked this when I am coaching and helping people
write a CV, an my response has always been formed by my years as a headhunter…
I never read those two line introductions. Well, that’s not quite true, I only
ever read them if I couldn’t make any sense of the cv itself. That says it all?
So on that basis the answer to the question would be no? well actually the answer is maybe; it depends
what you put in the profile.
Given that we know that recruiters spend very little time
looking at a CV before they make a decision whether to read it; (not the
wording, carefully chosen) you need to make every word on that first page count.
Every word needs to add value. So if you are applying for a senior finance role
in a public sector organisation having spent 20 years working in finance in the
public sector: what does it add to your CV to describe yourself as ‘senior
public sector finance professional’? Nothing, the reader will see that from the
jobs you have had (all nicely highlighted in bold so they stand out).
According to Linked In research the following are the most
common words that people use to describe themselves:
Extensive experience
Innovative
Motivated
Results-oriented
Dynamic
Proven track record
Team
player
Fast-paced
Problem solver
Entrepreneurial
Great words, which
describe a great employee but if you string half a dozen of them together it will
say nothing distinctive about you as an individual.
So is it worth while
putting a personal profile on your CV at all? It can be if you use the space
well: to add value. Firstly it can explain what you bring to the role if your
career history does not explain that very clearly. But be careful, part of the
reason that I ignored such statements was that
they are assertion and public
sector recruitment, or any recruitment using competencies requires evidence not
assertion. Your body copy in the CV must support your profile statement.
Secondly this is the
opportunity for you to promote your uniqueness, to spell out what makes you
tick, to ensure the recruiter sees what will make you stand out from all the
other ‘suitably qualified and
experienced professionals’. This is your personal brand statement.
When I do career
coaching with individuals I spend quite a lot of time working with them to
identify what it is that they actually do bring to a role, what is different because
you are involved in this work, what combination of skills and attribute make
you worth employing. Personal branding is a growing element in job search.
Using the common words will not make you stand out, having a very clear sense
of yourself and what you can do for a new employer can attract the recruiters
attention. They may not read it, but if they do and you’ve created a powerful
message, it may tip your CV from the ‘bin’ pile to the ‘in’ pile.
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