I spent a lot of time last year learning about social media and starting to use it.. twelve months later I find that things have moved on.. and not always in a way that is helpful! Google keep altering their algorithms, Linked In have stopped putting my Twitter feeds through to their site ... And the challenge is that the recruitment market is changing all the time too. Employers and recruitment agencies are constantly looking for new and more cost effective ways of attracting the candidates they need. And whilst lots of that effort is targeted at attracting passive job hunters, it also means that those who are actively job hunting need to shift how you do it.
Major employers, including those in the public sector no longer spend their recruitment budgets on print but on social media. In 2005 UPS spent 90% of their budget on print and now they spend 97% on social media. Deloittes have a dedicated career website which is populated with blogs from their staff and has three distinct sections targeted at graduates, young professions and professionals. The site is content rich and attract traffic through well managed twitter streams, facebook pages, and Linked In company pages. Employers seek to build long term relationships with people who have common interests with them rather than waiting until they have a specific job to advertise. They want to hook your interest before they recruit you by building communities of interest, what is known as 'crowdsourcing' (I think!)
The recruiters placing a single advert in a magazine or newspaper are in the minority and nowadays on line advertising is much more common. So if you are looking for a job you need to be on line as well. NB yesterday's Telegraph had a single page of jobs! But where to start?
To make life easy there is a brilliant tool called 'indeed.co.uk' This is a web crawler, you set your search parameters and then let it do the work. By 'crawling the web' it will bring you the jobs that you have specified by salary, location and title.
You need to sign up to major jobs boards and post your CV, CV Library, Monster, Total Jobs, JobsGoPublic. And whatever professional Boards apply to your work. Again set your parameters, search, press email alerts and wait for the vacancies to drop into your in box. Job Boards are the second largest source of hires. And don't forget Linked In. For professionals it is the 'go to' source of candidates for head hunters. It is also increasingly a place where vacancies are advertsied. get into the Groups and see what is happening and what openings you can spot. At least 90% of recruiters are already using social media to find, source and connect with talented candidates.
Sadly, the public sector seems to be lagging behind the other sectors in embracing all this technology. When I checked half a dozen County Council's in the South East, only one was posting vacancies on Linked In. However there are new products around that are designed to catch your attention even when you are not job hunting. JGP have developed 'smart search' which uses digital marketing to place a vacancy in front of people who are looking for information and not just for jobs.
I can remember laughing when they told me that people would use their phones to job search, (well I also laughed at the idea of mobile phones back in the 1980s) but there are now Apps which will help you search and bring alerts to your door. eg Jobs.ac.uk, this free international jobs board has launched on the Android and iPhone platforms with more than 3,500 employment opportunities in universities, research institutions and commercial organisations.
It s not all bad news for the job hunter.. as long as you are looking where today's vacancies are to be found and not using the tricks from twenty years ago.
The rise of social recruiting
- 66% of recruiters have used Facebook to find new talent
- 54% of recruiters use Twitter
- 93% use LinkedIn
- 71% of HR and recruiting professionals consider themselves moderate to exceptional social recruiters